In North America, Saint-Gobain Abrasives has inaugurated the “Green Tag” program to promote the Group’s environmental commitment.
Saint-Gobain Abrasives aims to be a global steward of Sustainable Development. Saint-Gobain Abrasives recognize the importance of protecting the environment in the communities they live and work and encourage all employees to act accordingly to reduce the carbon footprint.
Recently in North America, Saint-Gobain Abrasives has inaugurated the “Green Tag” program to promote the Group’s environmental commitment. The Goal of this “Green Tag” is simple. Any environmentally-friendly product, process or tool may be identified by a “Green Tag” label, indicating its ecological benefits: an effective way to show customers the environmental progress made by Saint-Gobain.
This recent implementation of a new program, Green Tag, will further develop the evaluation of policies, procedures and improvements in operations, through products, purchasing and production at Saint-Gobain. How the company presents its corporate identity and ongoing actions of eco-consciousness sends a strong message on its commitment to safe practices and the dependability of their brands.
Leona Fleischmann, Director of Marketing Communications for Saint-Gobain Abrasives in North America said, “With the growing focus on eco responsibility, having this mark shows our support of greener ways in product designs, processes and end-user uses that make a measurable, positive impact on the environment. The goal was to keep it simple, distinctive and specific. The development of Green Tag creates a marketing platform to “tag”/promote initiatives associated to the manufacture and/or use of product(s) that help protect the environment.”
The e2010 program, aimed at saving 31 million sheets of paper used in printing electronic communications, is one of the “Green Tag” initiatives.
Not only “Green Tag”, Saint-Gobain Abrasives are also carrying out many environmental actions such as actively engaging in recycling and ISO programs and have won numerous awards, including the 1998 American Eagle Award from the ASMMA for the best recycling program among national manufacturers. The U.S. Environmental Protection Agency also awarded Saint-Gobain with the 2009 Energy Star Partner of the Year Award.