Saint-Gobain's Glass Business has initiated a marketing drive across Tamil Nadu – quite literally – to amplify awareness on SGG Sun Ban Solar Control Glass and Saint-Gobain Branded Toughened Glass.
As a part of the drive, a unique Experience Van comprising SGG Sun Ban products along with Saint-Gobain Toughened Glass engagements was flagged off recently.
The van is slated to cover the entire state of Tamil Nadu with the message - Nambikkai na Saint-Gobain than (Bharosa matlab Saint-Gobain) for the next 45 days.
The key focus of the drive is to
1. Demonstrate the strength of Saint-Gobain toughened glass and how end users can ensure the genuineness of the brand by identifying the logo on the glass
2. Promote the SGG Sun Ban range of products which can be used in windows & facades, allowing daylight but cutting down the heat and keeping the interiors cool.
Exclusive videos on Saint-Gobain toughened glass like the one at the CSK Training Academy, along with gamified demos will be played in the van for the spectators. Other activities that have been planned include Mega and Cluster meets, Crown Club meets, Fabricator meets, etc during this van activations.
These will go a long way in orienting the end customer so that they can benefit from the brand’s commitment to quality, safety & product performance.
What is the objective of Saint-Gobain's mobile marketing drive in Tamil Nadu?
The objective of Saint-Gobain's mobile marketing drive is to raise awareness about the benefits of SGG Sun Ban Solar Control Glass and Saint-Gobain Branded Toughened Glass. The initiative aims to educate consumers on how to identify genuine products and understand their advantages in energy efficiency and safety.
What focus does the mobile marketing drive emphasize?
The drive emphasizes demonstrating the strength of Saint-Gobain toughened glass and promoting the SGG Sun Ban range, which allows daylight into spaces while reducing heat. The campaign also includes activities like demos and meets to engage and educate the public about the importance of quality glass products.
How long will the Saint-Gobain mobile marketing drive last in Tamil Nadu?
The mobile marketing drive is scheduled to cover the entire state of Tamil Nadu over a period of 45 days. During this time, the campaign will spread the message of Saint-Gobain's commitment to quality and safety through various events and demonstrations.
Why is the Saint-Gobain logo important for consumers to recognize?
The Saint-Gobain logo on glass products is a mark of authenticity, ensuring that consumers are purchasing high-quality, genuine glass that meets stringent safety standards. Recognizing this logo helps consumers avoid counterfeit products and ensures they receive the performance benefits associated with the Saint-Gobain brand.
What kind of activities are planned during the mobile marketing drive?
The drive includes a range of activities such as Mega and Cluster meets, Crown Club meets, and gamified demos. These events are designed to educate and engage consumers, helping them understand the benefits of using Saint-Gobain's glass products in their homes and businesses.
